Anthony Bonna was recently quoted by the National Journal about the impact of ad-blocking software on political digital advertising. The basic message – yes, some viewers are going to ignore ads, but it’s nothing to flip out about.
Here’s the excerpt:
“But ultimately, consumers avoiding ads isn’t anything new for advertisers. The Reuters Institute report says 30 percent of Americans surveyed just ignore ads. Ad-blocking online may be a growing trend, but avoiding ads isn’t.
‘Any advertising platform that you use, the people who don’t want to see the ads are going to find ways to avoid them,’ said Anthony Bonna, a senior strategist at the Stoneridge Group, who works with Republican candidates. ‘With TV, you’ve got TiVo; with print, you have people who just throw the junk mail away. I think there’s now going to be that class on the Internet that tries to avoid ads at all cost.'”
This year, I had the opportunity to do digital marketing for my first movie based on the best-selling book by Pastor Don Piper, 90 Minutes In Heaven. The film stars well-known actors Hayden Christensen, Kate Bosworth, Michael W. Smith, Fred Thompson, and Jason Kennedy. Opening weekend for 90 Minutes In Heaven is September 11.
The world premiere for the film was September 1 in Atlanta, GA and I wanted to share some photographs. Be sure to see the film opening weekend or when you can. Find a theater near you here.
The Red Carpet
The 90 Minutes In Heaven cast and the Piper family gather on stage after the premiere.
If you go to the theaters to see 90 Minutes In Heaven, be sure to stay until the very end of the credits 🙂
Enjoyed meeting Michael W. Smith
Great opportunity to chat with Don Piper about his message of hope. Looking forward to the success of this movie.
As many of you know, I’m a conservative Catholic. But recently I was given the opportunity to share my views on digital with the Orthodox Jewish Mishpacha Magazine.
Regarding the digital divide between Republicans and Democrats, I said that the gap is closing.
“Online budgets are increasing; digital strategists are getting a seat at the table,” says GOP digital strategist Anthony Bonna. “Republicans aren’t where we need to be yet, but the digital divide is rapidly tightening.”
The fact is more and more conservative Republican political campaigns are investing in a digital strategy at every level of government. National Republicans are taking more seriously the call to invest in technology and data.
Additionally, I addressed privacy concerns shared by many voters.
“Data strategists in both parties wave away the fear, though, claiming that there’s a bright red line dividing the troves of conventional data and those related to more personal behaviors. Says Republican digital strategist Anthony Bonna: ‘A campaign might know they’re targeting a specific individual, but they don’t know anything about that user’s behavior online or offline. Conversely, a campaign might target users who visit specific sites or exhibit certain behaviors online and offline. In these circumstances, the advertiser does not know the identity of the individuals being targeted.’”
To clarify my quote, we can obviously infer information about a user’s behavior offline from the voter file, the origin or demographics of the list, or through information voluntarily provided by the voter. At the campaign level, my point was that when we target specific individuals, we are not keeping a record of what they are doing. And when we targeting specific online behaviors, we are not keeping a record of what specific individuals are exhibiting that behavior.
Jason Steele, a conservative Republican candidate for Brevard County Property Appraiser who was endorsed by Marco Rubio, talks about his positive experience with Anthony Bonna in Florida. In the video, Jason Steele recommends Anthony Bonna to candidates and organizations who are in need of campaign websites.
Watch the video below:
If you know any conservative Republicans that are in need of professional and functional campaign websites, be sure to contact Anthony Bonna today.