Online School Builds Catholic Education While Trimming Tuition – Private School Marketing

One of my clients is a virtual Catholic School, CSK12. I successfully helped build them a community of 40,000 fans on Facebook. Recently they were featured in Sunshine State News. This is a great case study on the digital side of Catholic and private school marketing. Excerpt below.

“The nation’s first fully accredited online Catholic school is growing in Coral Springs.

Catholic Schools K12 Virtual¬†at St. Andrew’s School is attracting students from 19 states, Belize, Venezuela and even China with low tuition costs, wide course offerings and student-teacher ratios that few brick-and-mortar campuses can match.

Faced with thin operating margins and losing enrollment, Catholic schools have been closing across the country.

At the same time, non-Catholic families concerned about the quality of public schools have been seeking affordable private-education alternatives.

These trends — alongside advances in online capabilities — led to the establishment of CSK12, said Lisa Shelly, director of operations and a member of the local parish’s finance committee.

“It’s so exciting to have ability to offer classes regardless of the number of students — with the same array as bigger schools,” she said.

With an annual full-time tuition rate of $2,495, compared with $3,500-$9,500 for traditional Catholic schools, CSK12 is a virtual bargain.

Not surprisingly, Shelly says, “the growth curve is good for both Catholic and non-Catholic” enrollment. Less than two years after receiving full accreditation from the Southern Association of Colleges and Schools and the Council on Accreditation and School Improvement, CSK12 has more than 2,000 students taking full course loads.

“This is too good to keep to ourselves, and we started rolling it out nationwide,” Shelly told Sunshine State News.”

Read more about this example of private school marketing in Sunshine State News.

If you are interested in private school marketing or Catholic and other Christian marketing, be sure to contact Anthony Bonna today.

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